Researching and developing innovative environmentally friendly technology.
Enterprise/business philosophy and objectives of the founder
Founder Arthur Huang used to be an assistant university professor, but decided to start a business to prove that the green energy issue and the sustainable development of enterprises were not just utopian imaginings. Miniwiz upholds the 3R principle of environmental protection – reduce, recycle and re-use. It combines all-round capabilities, such as design, engineering, manufacturing, product marketing etc., applies innovative techniques to turn waste into new environmentally friendly technology, and is committed to sustainable development solutions.
History of development/business model
After its founding in 2007, Arthur Huang led the product development team dedicated to the research and development of green products. Miniwiz products are very diverse, relate to the basic necessities of life, and include hand-held wind generators, portable solar panels, LED lighting, environmentally friendly beverage packaging, eyewear, POLLI-Bricks and so on. Among its products, the development of new environmentally friendly materials that can be applied to large-scale construction projects and that turn waste into building materials are now the largest sources of profit for Miniwiz.
In addition to materials and products, Miniwiz has also taken on large-scale projects. The most famous of its works in Taiwan appeared at the 2010 Taipei International Flora Expo, where it used 1.5 million recycled bottles to create a piece of green architecture, “FE EcoARK”, the world’s first carbon neutral building.
Creating social value/mitigating social problems
Miniwiz researches and develops innovative environmental technology, and puts the green energy concept into practical action to facilitate the promotion and use of environmentally friendly products, green architecture, and sustainable energy.