WILDGREEN clothes, wearing gentleness towards the Earth.
Enterprise/business philosophy and objectives of the founder
According to statistics, although cotton plantations for conventional cotton clothing take up 3% of the area dedicated to agricultural products globally, the pesticides and chemicals used in growing cotton are about one quarter of the total used around the world. What’s more, dyeing one kilogram of clothing produces as much as 200 kilograms of wastewater pollution. Soon after learning of this, the founder of WILDGREEN, Kuen-Jung Shei, decided to take on the problems in the clothing industry. In 2009, he established WILDGREEN, which uses organic cotton as a material for producing garments. He insists that there are no chemical agents or dyes added in the production process, giving consumers the opportunity to wear natural and healthy clothes.
History of development/business model
Apart from selling organic cotton items such as t-shirts, towels, handkerchiefs, scarves and baby bedding, WILDGREEN also actively develops the possibility of cross-industry cooperation, including promoting the concept of organic cotton in variant retail channels, such as at green farmers’ markets, independent bookstores and natural parks, or allies with environmental NGOs and brands in designing new t-shirt printings that allow consumers who put them on to share stories and ideas with more people.
Currently, WILDGREEN’s products are sold at contracted retail stores, farmers’ markets and online stores. It has already established around 20 retail partners, and most of its revenue comes from sales in its branded organic cotton product series and from customized services in all kinds of organic cotton products.
Creating social value/mitigating social problems
Nowadays, even though the number of partner distributors is constantly on the rise, founder Kuen-Jung Shei still regularly participate many different organic farmers’ markets by himself and actively interacts with local farmers and consumers in order to understand their needs.
Furthermore, WILDGREEN not only makes its clothing with 100% organic cotton, but also applies compostable materials for its product packaging. Rather than throwing away the scrap organic cotton fabrics produced in the manufacturing process, WILDGREEN collects them and shares people to make them into small trinkets on its website, thereby making the best use of all the organic cotton.